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Branding Matters in Packaging

      

Each day, millions of consumers examine and browse through a wide variety of products, which means companies are faced with the ultimate challenge of making their products stand out in a crowd of competition.  When it comes to branding, it’s much more (and bigger) than just a logo.  A key component to an effective marketing strategy is communicating your brand across all channels and creating an image that is positive, respected and well-known.

Branding is telling people who you are and what you do.  A product’s packaging is a brand’s first impression.  Think to yourself – what impression does your product make when it arrives to the customer?  Will it motivate them to be a repeat buyer?  Whatever your product may be, you’ll want to invest in packaging that is going to help sell your product and ultimately your company.  If you’re sending your product in a blank shipping tube or winding your product on a plain core, you’re lessening the chance of visibility and recognition of your company.

Having a strong brand with emphasis on visual appearance means there is a positive impression of the company among consumers and they are likely to do business with you given the familiarity of using a company that they can trust.  Being properly branded gives the impression of not only being professional but well-strategized industry experts.

Rather than your typical brown and round mailing tube or paper core, brands are opting to add a wow factor of eye-catching logos and designs to their packaging.  Companies across the nation are relying on Yazoo’s custom capabilities such as in-line printing, custom labels or liners to increase the consumer appeal even further with branded packaging.  This option helps give companies the competitive edge to reach their target audience and convince them to select their product over the competition.  Your brand is guaranteed to stand out from the rest when you choose Yazoo’s high quality products coupled with our custom capabilities.