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Branding: The Why and The Need.

    

“A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” (American Marketing Association)

Branding is personalizing a product by giving it a name to identify with. Just like humans, we are branded by our birth given names.  People associate your name with everything; the good and the indifferent.  Branding for companies is much like that and helps facilitate a company’s unique distinction from the competitor’s brand.  It also creates an opportunity for brand loyalty with consumers who will essentially market your product for free by posting on social media about your brand and the packaging it arrived in.

Branding your company name or logo onto packaging is an integral component of the product inside. A vivid brand image on the packaging of a product develops a positive image and brings awareness as well as value to the company selling the product.  Marketing is a game between brands which is why companies need to brand their logos, names, etc. onto packaging to create a lasting impression among their customers.  Not only does it leave a lasting impact on them, branding of logos also helps consumers connect the product to your brand.

Our customers depend on Yazoo’s high-quality one and two-color in-line printing capabilities to set their brands a part from the competition. Keep in mind, the use of creative logos and designs with colors that stand out will help with promotional efforts of your company’s brand. When it comes to branding your company name and logo onto packaging, the ROI will be well worth it in the end.  Give our expert Sales Team a call today or Request a Quote to find out how Yazoo can help take your brand to the next level with in-line printing.