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You stumble upon a company through your Google keyword search – what’s the first thing you do? Most people check out their customer service, ratings, and the feedback that actual (not robot-generated) customers have to say about the brand. Do you consider this before you add items to your cart and check out?
Customer service is great and it’s even greater when you can find a company that couples it with an awesome customer experience. You may not be familiar with customer experience (CX) as some companies don’t hone in on it. The CX is the total journey of a customer’s interactions with a brand. It measures how a customer feels about a company overall and includes an emotional, physical, and psychological connection customers have with a brand. It’s not a one-time interaction – it includes the entire customer lifespan and every interaction a customer has with a product and service.
At Yazoo Mills, our business is successful because we advocate for our customers and deliver value to them. Our knowledgeable Sales Department takes the time to listen and learn what our customer’s needs and goals are. Our team introduces innovative products to businesses to help them solve problems and simultaneously achieve their business goals.
Customer success, service, and experience are a big part of our culture here at Yazoo and have been for over 117 years. It is critically important to us that our customer’s goals are met and exceeded through our products and services. All of our departments work together to ensure that our customers are successful. Here are some of the few things you will experience when you put your trust in Yazoo:
Focusing on our customers’ experiences is essential to our team and allows us to continue to make decisions with the success of our customers in mind. When you’re looking for a brand you can trust, look no further than Yazoo Mills.