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Last year, we partnered up with GRIT (formerly known as Moxie), a local full-service marketing, design, and communications agency, to help us create a new creative mailing campaign series that involved postcards and catalogs. GRIT proposed an idea of taking our core values and bringing them to life within our tubes for the series. GRIT’s team spent countless hours creating, editing, and perfecting the design and photography of the entire project. In the end, all of their hard work paid off and landed them a 2016 International Communicator Award in the Print Advertising: Advertising Campaign category.
GRIT says “The Communicator Awards is the leading international awards program, which recognizes and honors creative excellence for communication professionals. The competition receives over 6,000 entries each year from companies and agencies of all sizes, making it one of the largest awards of its kind. The Communicator Awards honor work that transcends innovation and craft; they are judged and overseen by the Academy of Interactive & Visual Arts, a 600+ member organization of top-tier professionals from various disciplines working for acclaimed media, communications, advertising, creative and marketing firms.”
The company goes on to say, “Winning this award is a great achievement and attests to our efforts to go above and beyond for our clients,” said Lissa Scott, creative director. “This project is a great example of team collaboration to develop an innovative campaign that will make an impact and achieve the client set goal.”
GRIT’s team constructed a visually impactful direct mail campaign for Yazoo Mills, one of the nation’s leading privately owned manufacturers of high quality paper tubes and cores. Many imaginative projects were presented, carefully utilizing their key products in creative ways to emphasize their differentiators. The chosen campaign was a hand-cut paper-tube diorama, which involved our team designing each visual concept. After painstakingly cutting and assembling each design, a back-lit image was created to feature on Yazoo Mills’ direct mailing pieces.