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You stumble upon a company through your Google keyword search – what’s the first thing you do?  Most people check out their customer service, ratings, and the feedback that actual (not robot-generated) customers have to say about the brand. Do you consider this before you add items to your cart and check out?

Customer service is great and it’s even greater when you can find a company that couples it with an awesome customer experience.  You may not be familiar with customer experience (CX) as some companies don’t hone in on it.  The CX is the total journey of a customer’s interactions with a brand.  It measures how a customer feels about a company overall and includes an emotional, physical, and psychological connection customers have with a brand.  It’s not a one-time interaction – it includes the entire customer lifespan and every interaction a customer has with a product and service.

At Yazoo Mills, our business is successful because we advocate for our customers and deliver value to them.  Our knowledgeable Sales Department takes the time to listen and learn what our customer’s needs and goals are.  Our team introduces innovative products to businesses to help them solve problems and simultaneously achieve their business goals.

Customer success, service, and experience are a big part of our culture here at Yazoo and have been for over 117 years.  It is critically important to us that our customer’s goals are met and exceeded through our products and services. All of our departments work together to ensure that our customers are successful. Here are some of the few things you will experience when you put your trust in Yazoo:

Focusing on our customers’ experiences is essential to our team and allows us to continue to make decisions with the success of our customers in mind. When you’re looking for a brand you can trust, look no further than Yazoo Mills.

      

Each day, millions of consumers examine and browse through a wide variety of products, which means companies are faced with the ultimate challenge of making their products stand out in a crowd of competition.  When it comes to branding, it’s much more (and bigger) than just a logo.  A key component to an effective marketing strategy is communicating your brand across all channels and creating an image that is positive, respected and well-known.

Branding is telling people who you are and what you do.  A product’s packaging is a brand’s first impression.  Think to yourself – what impression does your product make when it arrives to the customer?  Will it motivate them to be a repeat buyer?  Whatever your product may be, you’ll want to invest in packaging that is going to help sell your product and ultimately your company.  If you’re sending your product in a blank shipping tube or winding your product on a plain core, you’re lessening the chance of visibility and recognition of your company.

Having a strong brand with emphasis on visual appearance means there is a positive impression of the company among consumers and they are likely to do business with you given the familiarity of using a company that they can trust.  Being properly branded gives the impression of not only being professional but well-strategized industry experts.

Rather than your typical brown and round mailing tube or paper core, brands are opting to add a wow factor of eye-catching logos and designs to their packaging.  Companies across the nation are relying on Yazoo’s custom capabilities such as in-line printing, custom labels or liners to increase the consumer appeal even further with branded packaging.  This option helps give companies the competitive edge to reach their target audience and convince them to select their product over the competition.  Your brand is guaranteed to stand out from the rest when you choose Yazoo’s high quality products coupled with our custom capabilities.

     

While often overlooked, the way you package your products plays an important role in the customer experience. After all, packaging is presentation – and your company’s style of presentation is essential to your branding. When done right, custom printed packaging gives you the opportunity to create positive, lasting impressions on your customers.

In some cases, the packaging is a customer’s first hands-on experience with your brand and the way you present your products. According to an ecommerce packaging study by Dotcom Distribution, 61% of online shoppers say that stylized or printed packaging makes a brand seem more “upscale.” In a survey by Shorr Packaging Corp., 30% of respondents said they were more likely to make a repeat purchase because of custom packaging design. When asked if specially printed or custom-designed packaging made them feel like the product inside was more valuable, 51% said “yes.”

What’s more, the benefits of printed packaging aren’t limited to just impressing your current customers – it impresses their friends and family as well. In the previously mentioned Dotcom Distribution study, 40% of shoppers said branded packaging made them more likely to recommend a product, and 54% of those who shared online an image of a purchase did so intending to recommend it to others.

By upgrading your packaging with eye-catching designs, your consumers will be more likely to enjoy their experience, order again, and tell their friends. At Yazoo Mills, we have lots of options to help our clients customize their mailing and shipping tubes to impress their customers. In addition to the high-quality materials and superior build quality used for all of our products, we also offer add-ons like colored logo printing, glossy outer wraps, embossing, and much more. Contact us to learn about our extensive customization capabilities – and how we can help you create one-of-a-kind tubes and cores.

    

“A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” (American Marketing Association)

Branding is personalizing a product by giving it a name to identify with. Just like humans, we are branded by our birth given names.  People associate your name with everything; the good and the indifferent.  Branding for companies is much like that and helps facilitate a company’s unique distinction from the competitor’s brand.  It also creates an opportunity for brand loyalty with consumers who will essentially market your product for free by posting on social media about your brand and the packaging it arrived in.

Branding your company name or logo onto packaging is an integral component of the product inside. A vivid brand image on the packaging of a product develops a positive image and brings awareness as well as value to the company selling the product.  Marketing is a game between brands which is why companies need to brand their logos, names, etc. onto packaging to create a lasting impression among their customers.  Not only does it leave a lasting impact on them, branding of logos also helps consumers connect the product to your brand.

Our customers depend on Yazoo’s high-quality one and two-color in-line printing capabilities to set their brands a part from the competition. Keep in mind, the use of creative logos and designs with colors that stand out will help with promotional efforts of your company’s brand. When it comes to branding your company name and logo onto packaging, the ROI will be well worth it in the end.  Give our expert Sales Team a call today or Request a Quote to find out how Yazoo can help take your brand to the next level with in-line printing.

    

Today, almost every person has shipped at least one item in their lifetime that seemed to get damaged or ruined during the shipping process. Finding the right company for your products can be hard, but it doesn’t have to be that hard.  Here are a few reasons why you should consider Yazoo as your supplier of choice for mailing tubes:

  1. Cost effective & convenient
  2. Durability & high-quality
  3. Fits your needs
  4. Environmentally-friendly
  5. Branding Options
  6. A company you can trust

Cost Effective & Convenient
We realize that not everyone needs the same amount of paper tubes which is why we have no minimums. We will make you a single tube, box full, or truckload.  We make our manufacturing times convenient as orders ship in 48-hours or less, guaranteed.  Yazoo has the fast turnaround time in the industry.

Durability & High-quality
We understand that your products need to travel from point A to point B safely which is why our paper tubes are manufactured and designed to offer maximum strength to ensure minimal damage during the shipping process. Unlike box edges that break or smash during shipping, our paper tubes are spirally wound which makes it harder to crush.  All of Yazoo’s customers receive high-quality products with unparalleled customer service.

Fits Your Needs
Yazoo understand that one size certainly does not fit all. Everyone has specific needs which is why we custom manufacture our paper tubes to fit each customer’s specifications.  We also have the largest stock mailing tube program in the industry with 95 sizes in-stock with free-same day shipping on orders placed by 4pm EST.

Environmentally-friendly
We take great pride in our environment which is why we continue to protect it as much as we can. We recycle all waste generated during our manufacturing process, ship it to our paper supplier and in return, we receive rolls of 100% recycled paperboard to manufacture all of Yazoo’s products.

Branding Options
In today’s world, you need to be in the face of your customers and two steps ahead of your competition. Yazoo offers inexpensive and high-quality branding options such as one and two-color in-line printing for company name, logo, stripes, and graphics.

A Company You Can Trust
We’ve been around for over 115 years. We are going stronger and growing bigger reach day.  Our knowledgeable sales staff helps our customers find the perfect Yazoo product to fit their needs and sends quotes within 24 hours.  We take great pride in our business and would be nowhere without our hardworking employees and wonderful customers who put their trust in us as their supplier of choice.

At Yazoo, you get all of those things and so much more.  No need to look any further as we are the solution you have been looking for.  Give us a call for your next project, packaging needs, creative idea, etc.  Because at Yazoo, the possibilities are endless.