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When you think of paper tubes, typically, you think of mailing, shipping, protection tubes, etc. But rarely would you ever think that you would find paper tubes used on the runaway as a part of a dress design!
Art Center Sarasota (formerly known as the Sarasota Art Association) began in 1926 by Marcia Rader, Art Supervisor for the Sarasota County Schools. According to the ACS, “the original mission was not only to promote the visual arts in the Sarasota area but to encourage young people in particular to pursue their interest in the arts.”
Today, the Art Center Sarasota is a flourishing establishment for hundreds of many local artists. The center isn’t just for adults. It also has a rapidly growing youth program for kids ages 6-16, where they are offered camps and classes to explore their creative expressions and skills. With the center continuously growing, there is a need for more space which created events to help offset the cost.
In April 2019, Yazoo became a corporate sponsor of Art Center Sarasota’s Beaux Arts Ball and Iconcept Runway Show. This extravagant and heavily attended show featured selected artists and designers that are challenged each year to use their imagination and creativity to create “fabric” from unconventional materials that are not commonly used with clothing design. Eric Cross, GM of Home Resource, was the genius designer behind the fabulous look of Charmian Noel, wife of Yazoo’s Chairman, Earl Noel, Jr. Cross’ design featured an array of Yazoo’s orange paper tubes, placed strategically onto a white dress for stand-out, visual effects.
All proceeds raised during the event will be used to help enlarge and renovate the current building to accommodate more class space, allowing adult and youth programs to operate simultaneously, add more galleries, and install a gift shop and café.
con·vert – to alter the physical or chemical nature or properties of, especially in manufacturing.
In a world where we can have basically (almost) anything we want at our fingertips, we soon forget the process it takes to make a product. A product cannot amount to anything great until it has its starting point. In the converting industry, that starting point is a core.
Converting is the essential part of the process of taking raw materials and creating a finished product. This kind of process is crucial for industries specializing in adhesives, tapes, labels, film, fabric, flexible packaging, etc. Converting cores are manufactured with each application in mind. The cores must maintain their durability during and after the process of adding a product on to them. Yazoo’s paper cores are manufactured from plies of paper of various thicknesses to attain the customer’s strength and performance specifications.
Slitting and rewinding is a common process that Converters use in their operations. A machine takes a product, unwinds the material through a series of blades that slits the material into smaller widths then rewinds it onto a new roll. Our 100% recycled paper cores have the strength and consistency converting companies require to optimize their operations. As speed increases on rewinding machines, Yazoo’s cores are designed to protect their inside diameter and core length, greatly reducing cost from waste. Custom capabilities such as covers, liners, embossing, etc. add unique value to a customer’s manufacturing process, without damaging the product.
The next time you purchase something, take a few minutes to reflect on the processes it took to manufacture the product. You might just appreciate it even more!
While often overlooked, the way you package your products plays an important role in the customer experience. After all, packaging is presentation – and your company’s style of presentation is essential to your branding. When done right, custom printed packaging gives you the opportunity to create positive, lasting impressions on your customers.
In some cases, the packaging is a customer’s first hands-on experience with your brand and the way you present your products. According to an ecommerce packaging study by Dotcom Distribution, 61% of online shoppers say that stylized or printed packaging makes a brand seem more “upscale.” In a survey by Shorr Packaging Corp., 30% of respondents said they were more likely to make a repeat purchase because of custom packaging design. When asked if specially printed or custom-designed packaging made them feel like the product inside was more valuable, 51% said “yes.”
What’s more, the benefits of printed packaging aren’t limited to just impressing your current customers – it impresses their friends and family as well. In the previously mentioned Dotcom Distribution study, 40% of shoppers said branded packaging made them more likely to recommend a product, and 54% of those who shared online an image of a purchase did so intending to recommend it to others.
By upgrading your packaging with eye-catching designs, your consumers will be more likely to enjoy their experience, order again, and tell their friends. At Yazoo Mills, we have lots of options to help our clients customize their mailing and shipping tubes to impress their customers. In addition to the high-quality materials and superior build quality used for all of our products, we also offer add-ons like colored logo printing, glossy outer wraps, embossing, and much more. Contact us to learn about our extensive customization capabilities – and how we can help you create one-of-a-kind tubes and cores.
“A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” (American Marketing Association)
Branding is personalizing a product by giving it a name to identify with. Just like humans, we are branded by our birth given names. People associate your name with everything; the good and the indifferent. Branding for companies is much like that and helps facilitate a company’s unique distinction from the competitor’s brand. It also creates an opportunity for brand loyalty with consumers who will essentially market your product for free by posting on social media about your brand and the packaging it arrived in.
Branding your company name or logo onto packaging is an integral component of the product inside. A vivid brand image on the packaging of a product develops a positive image and brings awareness as well as value to the company selling the product. Marketing is a game between brands which is why companies need to brand their logos, names, etc. onto packaging to create a lasting impression among their customers. Not only does it leave a lasting impact on them, branding of logos also helps consumers connect the product to your brand.
Our customers depend on Yazoo’s high-quality one and two-color in-line printing capabilities to set their brands a part from the competition. Keep in mind, the use of creative logos and designs with colors that stand out will help with promotional efforts of your company’s brand. When it comes to branding your company name and logo onto packaging, the ROI will be well worth it in the end. Give our expert Sales Team a call today or Request a Quote to find out how Yazoo can help take your brand to the next level with in-line printing.
In one week, we will be heading south to Orlando, Florida to exhibit at one of the biggest converting trade shows of the year. ICE USA 2017 marks its fourth edition in the
Americas and is bigger than ever before. This three-day show is bringing together over 250+ exhibitors with thousands of packaging, paper, and self-adhesive industry professionals.
Yazoo Mills is the leading manufacturer of paper cores for the converting industry. Our products are the key solution for converters of paper, film, foil, nonwovens, and other flexible web-based materials. Converting professionals will gather to see first-hand the solutions our stock and custom paper cores have to offer.
If you go:
April 25-27, 2017
Orange County Convention Center in Orlando, FL
Exhibit Hall Hours:
Tuesday, April 25, 2017 – 10:00 am – 5:00 pm
Wednesday, April 26, 2017 – 10:00 am – 5:00 pm
Thursday, April 27, 2017 – 10:00 am – 3:00 pm
For more information on ICE USA 2017, please click here
Have you ever walked into a grocery store and saw the Coke or Pepsi display at the front of the store? Most of the time, they have the price of the soda bottles on top of a
tube. These are called display tubes.
Display tubes are used for a wide variety of projects, creative designs, and applications. These kind of tube uses range from point-of-purchase display poles, sign holders, product display pedestals, picket signs, to stage sets and more. If you walk into a Bath and Body Works store across the U.S. this Christmas season, you will see red and white stripe display tubes holding up signs or being used as props. Those are indeed, high-quality Yazoo Mills paper tubes. When customers need their tubes fast, they depend on Yazoo Mills, especially during the busy, hustle and bustle holiday season.
Yazoo offers a wide variety of custom capabilities fit to each customer’s specifications with no minimum quantities and 48-hour turnaround time, which is the fastest in the industry. Give us a call today at 1-800-242-5216 to get ahead of your competition.
Yazoo Mills will be making its first debut as an exhibitor at the IFAI Expo, the premier industrial fabrics expo in North America. The event is organized by Industrial Fabrics Association International and will take place at the Charlotte Convention Center in Charlotte, NC, with the show floor open October 19-21, 2016.
With thousands of attendees and more than 400 exhibitors, IFAI Expo has been the foundation of providing the specialty fabrics industry a forum for commerce, networking, and knowledge. With the addition of advanced textiles and an all-new shade area from 2015, the show continues to grow and service all aspects of the industry.
The expo will feature three special areas located on the show room floor; Specialty Fabrics, Advanced Textiles, and Shade & Weather Protection. Yazoo will be located in the Advanced Textiles area at booth #A540. We look forward to connecting and educating attendees on how Yazoo can satisfy your paper core needs.
It’s been almost two years and we are getting close to heading back to the great city of Chicago for one of the biggest tradeshows of the year. Labelexpo Americas is the continent’s largest
event held for the label, product decoration, web printing, and converting industry. Offering visitors a range of valuable new feature areas, Labelexpo Americas was first held in 1989 and continues to remain an important industry resource for print professionals, brand owners, label and packing designers, and associated graphic industry supplies. Covering nearly 200,000 square feet, the entire show floor is heavily traveled with traffic by thousands of attendees and over 400 exhibitors.
Labelexpo Americas is held at the Donald E. Stephens Convention Center in Rosemont, IL from September 13-15, 2016. Yazoo Mills will have on display their in-line printing capabilities and custom paper cores for attendees to view at Hall F, booth #6010. Stop by our booth and see how Yazoo Mills can satisfy all of your paper core needs.
For more information on Labelexpo Americas, please click here
Did you know that Yazoo Mills has the biggest Stock Mailing Tube program in the industry? Our offerings include Heavy Duty Kraft Tubes, Heavy Duty White Tubes, Multi-Pak
Mailing Tubes, Heavy Duty Adjustable Tubes, Light Duty Handout Tubes, Snap-Seal Tubes, and Plastic and Metal End Plugs. With over 1.5 million paper tubes in-stock at all times and over 95 sizes to choose from, it’s safe to say that Yazoo Mills has you covered no matter what your paper tube needs are!
Our employees work hard to give our customers what they want, when they want it, on time, every time. All of our Tubes in Time® products are in-stock at all times, guaranteed. Yazoo offers free shipping in the continental USA with every Stock Mailing Tube order. All Tubes in Time® products are available for same-day shipment when orders are placed by 4pm EST. For top-notch manufactured paper tubes with superior quality and lightning fast shipping, give us a call today!
Last year, we partnered up with GRIT (formerly known as Moxie), a local full-service marketing, design, and communications agency, to help us create a new creative mailing campaign series that involved postcards and catalogs. GRIT proposed an idea of taking our core values and bringing them to life within our tubes for the series. GRIT’s team spent countless hours creating, editing, and perfecting the design and photography of the entire project. In the end, all of their hard work paid off and landed them a 2016 International Communicator Award in the Print Advertising: Advertising Campaign category.
GRIT says “The Communicator Awards is the leading international awards program, which recognizes and honors creative excellence for communication professionals. The competition receives over 6,000 entries each year from companies and agencies of all sizes, making it one of the largest awards of its kind. The Communicator Awards honor work that transcends innovation and craft; they are judged and overseen by the Academy of Interactive & Visual Arts, a 600+ member organization of top-tier professionals from various disciplines working for acclaimed media, communications, advertising, creative and marketing firms.”
The company goes on to say, “Winning this award is a great achievement and attests to our efforts to go above and beyond for our clients,” said Lissa Scott, creative director. “This project is a great example of team collaboration to develop an innovative campaign that will make an impact and achieve the client set goal.”
GRIT’s team constructed a visually impactful direct mail campaign for Yazoo Mills, one of the nation’s leading privately owned manufacturers of high quality paper tubes and cores. Many imaginative projects were presented, carefully utilizing their key products in creative ways to emphasize their differentiators. The chosen campaign was a hand-cut paper-tube diorama, which involved our team designing each visual concept. After painstakingly cutting and assembling each design, a back-lit image was created to feature on Yazoo Mills’ direct mailing pieces.