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Each day, millions of consumers examine and browse through a wide variety of products, which means companies are faced with the ultimate challenge of making their products stand out in a crowd of competition. When it comes to branding, it’s much more (and bigger) than just a logo. A key component to an effective marketing strategy is communicating your brand across all channels and creating an image that is positive, respected and well-known.
Branding is telling people who you are and what you do. A product’s packaging is a brand’s first impression. Think to yourself – what impression does your product make when it arrives to the customer? Will it motivate them to be a repeat buyer? Whatever your product may be, you’ll want to invest in packaging that is going to help sell your product and ultimately your company. If you’re sending your product in a blank shipping tube or winding your product on a plain core, you’re lessening the chance of visibility and recognition of your company.
Having a strong brand with emphasis on visual appearance means there is a positive impression of the company among consumers and they are likely to do business with you given the familiarity of using a company that they can trust. Being properly branded gives the impression of not only being professional but well-strategized industry experts.
Rather than your typical brown and round mailing tube or paper core, brands are opting to add a wow factor of eye-catching logos and designs to their packaging. Companies across the nation are relying on Yazoo’s custom capabilities such as in-line printing, custom labels or liners to increase the consumer appeal even further with branded packaging. This option helps give companies the competitive edge to reach their target audience and convince them to select their product over the competition. Your brand is guaranteed to stand out from the rest when you choose Yazoo’s high quality products coupled with our custom capabilities.
Paper tubes are great for mailing and shipping products, storing items in a garage, and protecting machine parts. But, they are also great for launching rockets! We always say that the possibilities are endless with Yazoo’s paper tubes and this blog post proves just that!
The Rocketry Team at Spring Grove Area High School has been around for many years. Each year, the team competes in several different competitions. The Rocketry team members are held to the same academic eligibility standards that are set for sports, music and other groups. The team must design, build and launch their own rockets without any help, aside from safety and supervision of construction from their program Director, Mr. Brian Hastings.
All rockets are designed on a program called RockSim that also allows students to do simulated launches with motors until they are happy with the desired flight and altitude. After construction, Mr. Hastings conducts safety inspections before the rockets prepare for launch. “F motors” and smaller can be flown near the school, while larger motors and rockets are either flown in MD or VA, which they try to schedule a monthly launch for.
The SG Rocketry Team is utilizing Yazoo’s donation of heavy-duty paper tubes for their Target Altitude team. Rockets are required to be constructed from either cardboard or fiberglass tubes. Our paper tubes help keep the rocket stable during launch and are also going to be used to transport the rockets in the near future. This team is responsible for getting the rocket to reach an impressive height of 1001’ on an F motor. This well-known Rocketry Team has quite the impressive track record for many years. In fact, this past weekend, Spring Grove took first place in the Target Altitude Competition at Battle of the Rockets. This win placed them ahead of all high school and university teams!
Best of luck to the SG Rocketry Team as they are gearing up for TARC 2019, where they will compete against 800 teams nationwide in the world’s largest model rocket competition. The top 10 teams will split over $100,000 and the top 24 teams are invited to participate in the NASA Student Launch. We’re rooting for you all!
Letterpress printing… ever hear of it? While today’s generation probably has never heard a word about it, most others have. Letterpress printing was brought to life when it was invented in the mid-15th century by Johannes Gutenberg. This type of printing is a technique of relief printing using a printing press, a process by which many copies are produced by repeated direct impression of an inked, raised surface against sheets or a continuous roll of paper. A worker composes and locks movable type into a bed of a press, inks it, and presses paper against it to transfer the ink from the type which creates an impression on the paper. Pretty cool, huh?
Fast forward to the 21st century and letterpress is still very much alive. So much so that on September 15, 2017, The .918 Club hosted the 5th annual Lancaster Printers Fair which showcased the letterpress printing. The event attracted over 500 attendees, 20 vendors from six different states along with food trucks lining the street. The giant tube roll competition featured Yazoo Mills’ huge 20” I.D. tubes that were used as “rollers” to transfer the ink from the letters to the paper, creating works of art.
A total of five colleges competed in the giant tube roll competition – Kutztown University, Millersville University, Pennsylvania College of Art & Design, West Chester University, and Harrisburg Area Community College. Millersville University took home the grand prize as they were declared the winner. Kids were also able to join in on the fun with smaller tubes to create prints with their names on them.
When asked why the event chose to showcase letterpress, Craig Welsh from GoWelsh said “The non-profit that organizes the fair is ‘The .918 Club.’ It’s dedicated to preserving letterpress printing. ‘.918’ is the measurement in inches of the height of moveable metal/wood type used in letterpress printing.”
Check out The .918 Club for more information on letterpress and their events.