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Each day, millions of consumers examine and browse through a wide variety of products, which means companies are faced with the ultimate challenge of making their products stand out in a crowd of competition. When it comes to branding, it’s much more (and bigger) than just a logo. A key component to an effective marketing strategy is communicating your brand across all channels and creating an image that is positive, respected and well-known.
Branding is telling people who you are and what you do. A product’s packaging is a brand’s first impression. Think to yourself – what impression does your product make when it arrives to the customer? Will it motivate them to be a repeat buyer? Whatever your product may be, you’ll want to invest in packaging that is going to help sell your product and ultimately your company. If you’re sending your product in a blank shipping tube or winding your product on a plain core, you’re lessening the chance of visibility and recognition of your company.
Having a strong brand with emphasis on visual appearance means there is a positive impression of the company among consumers and they are likely to do business with you given the familiarity of using a company that they can trust. Being properly branded gives the impression of not only being professional but well-strategized industry experts.
Rather than your typical brown and round mailing tube or paper core, brands are opting to add a wow factor of eye-catching logos and designs to their packaging. Companies across the nation are relying on Yazoo’s custom capabilities such as in-line printing, custom labels or liners to increase the consumer appeal even further with branded packaging. This option helps give companies the competitive edge to reach their target audience and convince them to select their product over the competition. Your brand is guaranteed to stand out from the rest when you choose Yazoo’s high quality products coupled with our custom capabilities.
While often overlooked, the way you package your products plays an important role in the customer experience. After all, packaging is presentation – and your company’s style of presentation is essential to your branding. When done right, custom printed packaging gives you the opportunity to create positive, lasting impressions on your customers.
In some cases, the packaging is a customer’s first hands-on experience with your brand and the way you present your products. According to an ecommerce packaging study by Dotcom Distribution, 61% of online shoppers say that stylized or printed packaging makes a brand seem more “upscale.” In a survey by Shorr Packaging Corp., 30% of respondents said they were more likely to make a repeat purchase because of custom packaging design. When asked if specially printed or custom-designed packaging made them feel like the product inside was more valuable, 51% said “yes.”
What’s more, the benefits of printed packaging aren’t limited to just impressing your current customers – it impresses their friends and family as well. In the previously mentioned Dotcom Distribution study, 40% of shoppers said branded packaging made them more likely to recommend a product, and 54% of those who shared online an image of a purchase did so intending to recommend it to others.
By upgrading your packaging with eye-catching designs, your consumers will be more likely to enjoy their experience, order again, and tell their friends. At Yazoo Mills, we have lots of options to help our clients customize their mailing and shipping tubes to impress their customers. In addition to the high-quality materials and superior build quality used for all of our products, we also offer add-ons like colored logo printing, glossy outer wraps, embossing, and much more. Contact us to learn about our extensive customization capabilities – and how we can help you create one-of-a-kind tubes and cores.
“A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” (American Marketing Association)
Branding is personalizing a product by giving it a name to identify with. Just like humans, we are branded by our birth given names. People associate your name with everything; the good and the indifferent. Branding for companies is much like that and helps facilitate a company’s unique distinction from the competitor’s brand. It also creates an opportunity for brand loyalty with consumers who will essentially market your product for free by posting on social media about your brand and the packaging it arrived in.
Branding your company name or logo onto packaging is an integral component of the product inside. A vivid brand image on the packaging of a product develops a positive image and brings awareness as well as value to the company selling the product. Marketing is a game between brands which is why companies need to brand their logos, names, etc. onto packaging to create a lasting impression among their customers. Not only does it leave a lasting impact on them, branding of logos also helps consumers connect the product to your brand.
Our customers depend on Yazoo’s high-quality one and two-color in-line printing capabilities to set their brands a part from the competition. Keep in mind, the use of creative logos and designs with colors that stand out will help with promotional efforts of your company’s brand. When it comes to branding your company name and logo onto packaging, the ROI will be well worth it in the end. Give our expert Sales Team a call today or Request a Quote to find out how Yazoo can help take your brand to the next level with in-line printing.
It’s been almost two years and we are getting close to heading back to the great city of Chicago for one of the biggest tradeshows of the year. Labelexpo Americas is the continent’s largest
event held for the label, product decoration, web printing, and converting industry. Offering visitors a range of valuable new feature areas, Labelexpo Americas was first held in 1989 and continues to remain an important industry resource for print professionals, brand owners, label and packing designers, and associated graphic industry supplies. Covering nearly 200,000 square feet, the entire show floor is heavily traveled with traffic by thousands of attendees and over 400 exhibitors.
Labelexpo Americas is held at the Donald E. Stephens Convention Center in Rosemont, IL from September 13-15, 2016. Yazoo Mills will have on display their in-line printing capabilities and custom paper cores for attendees to view at Hall F, booth #6010. Stop by our booth and see how Yazoo Mills can satisfy all of your paper core needs.
For more information on Labelexpo Americas, please click here
Yazoo Mills offers a wide variety of high value added options to enhance our customers’ products and help them stay ahead of their competition. Our additional processes produce high visibility branding options as well as finishes to meet our customer’s specific requirements. Yazoo has manufactured over 28,000 product specifications, has 350+ individual sizes of tooling, and a wide range of finishes to produce our custom paper tubes and cores.
Our custom capabilities are the best in the industry, very cost effective, and all of our custom paper tubes and cores are made with 100% recycled paperboard. One of our many popular options is in-line printing. Customers looking for a unique way to market their company, turn to Yazoo’s in-line printing capabilities. With 14 printers in-house capable of one-color and two-color in-line printing processes, companies are able to grab their customer’s attention with color branding of their logo or custom identification. In-line printing helps eliminate costly pre-printed film inventories, provide exceptional quality, and is an inexpensive option that is printed directly on the paperboard.
The wide variety of custom capabilities doesn’t end there. We also offer custom printed covers and liners, covers available in colored parchment, asphalt, silicone, etc., embossing, notching and punching, customer supplied double-sided tape, high gloss colored outer wraps, and much more! With our custom capabilities, your company and products will be sure to stand out from the competition.
Whatever your custom desires may be, Yazoo has the capabilities to meet all of our customer’s needs. Challenge us and see why over 15,000 customers depend on Yazoo for cost effective custom made paper tubes and cores.
“INFO*FLEX hit an all-time high this year with a record setting 220 sold out exhibitor booth spaces and over 2,000 Flexographers in attendance. With nonstop networking over the course of two days at four and a half hours each day and over nine aisles to roam through, it was clear the event widely exceeded even the loftiest expectations.” says Flexography Technical Association.
We would like to thank all of our customers and attendees for stopping by our booth at INFO*FLEX 2015 to learn more about how Yazoo Mills can satisfy your paper core needs. Yazoo’s booth traffic was consistently high with a tremendous amount of interest in our in-line printing capabilities, Stock Core program, and our 48-Hour Turnaround Time. We look forward to building on the opportunities discussed with attendees as well as attending the show again in the future.
Our paper tubes can be used for more than just mailing, shipping, and storage purposes. They can be used for multiple projects ranging from crafts to recreational use. Recently, a customer of ours came up with a new, up-and-coming balancing system for outdoor sports enthusiasts. The creator used our one color in-line printing tubes for the “beginner” level of the balancing system.
Brian C., owner of the special balancing system, says “This is a high quality, hand-crafted, uniquely designed balance board that incorporates three balance styles for a complete training system: side-to-side, front-to-back, and wobble style, with multi-sized rollers, wobble cushion, and compact storage stand. The engineering of the under-side rail system provides durability, board strength and stability, making the board suitable for physical training exercises as well as balance training. The continuous motion of the board while balancing will engage every muscle, making it a great fitness training tool for beginning, intermediate and advanced stand up paddle boarders, surfers, skateboarders and snowboarders alike. It’s an ideal component for nearly any sports training. It’s a fun and effective way to improve balance, core strength, and continue to train indoors during the cold winter months. Even if you have no fitness program, this will get you off to a fun start!”
The year 2014 is already starting to prove that it is going to be a busy one for Yazoo Mills. We will be adding flexibility and gaining efficiency with the installation of three new Bell-Mark Flexographic in-line printers bringing us to a grand total of 14 throughout the plant.
Bell-Mark produces printers that are very simplistic, versatile, and easy to operate. Their stable, vibration-free operation helps assure high quality and crisp printing as well as guarantee accurate metering. The in-line printers print directly on the outside or inside ply of the tube. They can print the customer’s identification, logo, color stripes, UPC labels, and much more. Yazoo’s customers like our in-line printers because they help eliminate costly pre-printed film inventories, provide exceptional quality and inexpensive printing right on the paperboard.
Adding a liner, cover, or in-line printing is a great way to promote your company, product, or identify your cores for product identification or manufacturing purposes. Add a company name, logo, product identification, stripes, etc. to have your tubes and cores stand apart from the standard kraft paper tube. Add your phone number or website and they become a marketing tool. Anyone that receives your tube or core has the information at their fingertips to reach you again when it is time to re-order.
Yazoo custom printed liners are white offset paper and covers are available in offset or semi-gloss. Printing is available in up to 8 colors or four color process line art (no photographs) for both liners and covers. Reverse print is also an option if you want a colored background.
Looking for something more cost effective than a custom printed liner or cover? In-line printing fills that bill. In-line printing is printed directly on the kraft tube or core eliminating the need for a custom printed liner or cover. Choose from 1 or 2 color printing and Yazoo’s 12 standard ink colors. Only need something for identification purposes? Instead of a name or logo, Yazoo can print identification stripes. Use different ink colors to distinguish easily between diameters, wall thicknesses, or lengths.