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You’ve heard the saying “it’s the little things in life,” right? At Yazoo, we believe that the little things become big things and we strive to give back to our community year after year. Being able to support local charities and organizations is extremely imperative to Yazoo, especially when it can have a positive impact on young lives. The Hanover YMCA’s Kids Come First Campaign
was started to help build a stronger community and brighter future for our youth and ever since then, they have made a huge impact on so many lives.
The Hanover Area YMCA serves over 14,000 children, adults and families in the greater Hanover area. In 2016, Yazoo was one of the 442 donors who helped the Hanover and Littlestown YMCA’s assist 1,812 people with scholarships and are expecting that level to increase tremendously in 2017.
Their mission is to put Christian principles into practice through programs that build a healthy spirit, mind and body for all. Tara Kauffman, Financial Development Director, says “We strive to ensure that everyone is able to participate in programs and memberships regardless of family income. In order to achieve this, we provide need-based scholarships made possibly by generous donors, such as Yazoo Mills, to our Kids Come First Campaign.” She continues to say “Yazoo Mills has ensured that countless children in our community are able to take swimming lessons, attend preschool, play sports, participate in gymnastics, and attend summer camp. Our YMCA is blessed to have a true community partner such as Yazoo Mills, who has been a Platinum Level donor to Kids Come First since 2010!
Last year, we partnered up with GRIT (formerly known as Moxie), a local full-service marketing, design, and communications agency, to help us create a new creative mailing campaign series that involved postcards and catalogs. GRIT proposed an idea of taking our core values and bringing them to life within our tubes for the series. GRIT’s team spent countless hours creating, editing, and perfecting the design and photography of the entire project. In the end, all of their hard work paid off and landed them a 2016 International Communicator Award in the Print Advertising: Advertising Campaign category.
GRIT says “The Communicator Awards is the leading international awards program, which recognizes and honors creative excellence for communication professionals. The competition receives over 6,000 entries each year from companies and agencies of all sizes, making it one of the largest awards of its kind. The Communicator Awards honor work that transcends innovation and craft; they are judged and overseen by the Academy of Interactive & Visual Arts, a 600+ member organization of top-tier professionals from various disciplines working for acclaimed media, communications, advertising, creative and marketing firms.”
The company goes on to say, “Winning this award is a great achievement and attests to our efforts to go above and beyond for our clients,” said Lissa Scott, creative director. “This project is a great example of team collaboration to develop an innovative campaign that will make an impact and achieve the client set goal.”
GRIT’s team constructed a visually impactful direct mail campaign for Yazoo Mills, one of the nation’s leading privately owned manufacturers of high quality paper tubes and cores. Many imaginative projects were presented, carefully utilizing their key products in creative ways to emphasize their differentiators. The chosen campaign was a hand-cut paper-tube diorama, which involved our team designing each visual concept. After painstakingly cutting and assembling each design, a back-lit image was created to feature on Yazoo Mills’ direct mailing pieces.