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“A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” (American Marketing Association)
Branding is personalizing a product by giving it a name to identify with. Just like humans, we are branded by our birth given names. People associate your name with everything; the good and the indifferent. Branding for companies is much like that and helps facilitate a company’s unique distinction from the competitor’s brand. It also creates an opportunity for brand loyalty with consumers who will essentially market your product for free by posting on social media about your brand and the packaging it arrived in.
Branding your company name or logo onto packaging is an integral component of the product inside. A vivid brand image on the packaging of a product develops a positive image and brings awareness as well as value to the company selling the product. Marketing is a game between brands which is why companies need to brand their logos, names, etc. onto packaging to create a lasting impression among their customers. Not only does it leave a lasting impact on them, branding of logos also helps consumers connect the product to your brand.
Our customers depend on Yazoo’s high-quality one and two-color in-line printing capabilities to set their brands a part from the competition. Keep in mind, the use of creative logos and designs with colors that stand out will help with promotional efforts of your company’s brand. When it comes to branding your company name and logo onto packaging, the ROI will be well worth it in the end. Give our expert Sales Team a call today or Request a Quote to find out how Yazoo can help take your brand to the next level with in-line printing.
Last year, we partnered up with GRIT (formerly known as Moxie), a local full-service marketing, design, and communications agency, to help us create a new creative mailing campaign series that involved postcards and catalogs. GRIT proposed an idea of taking our core values and bringing them to life within our tubes for the series. GRIT’s team spent countless hours creating, editing, and perfecting the design and photography of the entire project. In the end, all of their hard work paid off and landed them a 2016 International Communicator Award in the Print Advertising: Advertising Campaign category.
GRIT says “The Communicator Awards is the leading international awards program, which recognizes and honors creative excellence for communication professionals. The competition receives over 6,000 entries each year from companies and agencies of all sizes, making it one of the largest awards of its kind. The Communicator Awards honor work that transcends innovation and craft; they are judged and overseen by the Academy of Interactive & Visual Arts, a 600+ member organization of top-tier professionals from various disciplines working for acclaimed media, communications, advertising, creative and marketing firms.”
The company goes on to say, “Winning this award is a great achievement and attests to our efforts to go above and beyond for our clients,” said Lissa Scott, creative director. “This project is a great example of team collaboration to develop an innovative campaign that will make an impact and achieve the client set goal.”
GRIT’s team constructed a visually impactful direct mail campaign for Yazoo Mills, one of the nation’s leading privately owned manufacturers of high quality paper tubes and cores. Many imaginative projects were presented, carefully utilizing their key products in creative ways to emphasize their differentiators. The chosen campaign was a hand-cut paper-tube diorama, which involved our team designing each visual concept. After painstakingly cutting and assembling each design, a back-lit image was created to feature on Yazoo Mills’ direct mailing pieces.