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Each day, millions of consumers examine and browse through a wide variety of products, which means companies are faced with the ultimate challenge of making their products stand out in a crowd of competition. When it comes to branding, it’s much more (and bigger) than just a logo. A key component to an effective marketing strategy is communicating your brand across all channels and creating an image that is positive, respected and well-known.
Branding is telling people who you are and what you do. A product’s packaging is a brand’s first impression. Think to yourself – what impression does your product make when it arrives to the customer? Will it motivate them to be a repeat buyer? Whatever your product may be, you’ll want to invest in packaging that is going to help sell your product and ultimately your company. If you’re sending your product in a blank shipping tube or winding your product on a plain core, you’re lessening the chance of visibility and recognition of your company.
Having a strong brand with emphasis on visual appearance means there is a positive impression of the company among consumers and they are likely to do business with you given the familiarity of using a company that they can trust. Being properly branded gives the impression of not only being professional but well-strategized industry experts.
Rather than your typical brown and round mailing tube or paper core, brands are opting to add a wow factor of eye-catching logos and designs to their packaging. Companies across the nation are relying on Yazoo’s custom capabilities such as in-line printing, custom labels or liners to increase the consumer appeal even further with branded packaging. This option helps give companies the competitive edge to reach their target audience and convince them to select their product over the competition. Your brand is guaranteed to stand out from the rest when you choose Yazoo’s high quality products coupled with our custom capabilities.
Our mailing tubes are spirally wound and made from 100% recycled paperboard, the perfect combination for protecting your products during shipment. Yazoo offers a variety of stock sizes to choose from or have your paper tubes custom-made to fit your specifications.
When purchasing mailing tubes, you’ll also want to consider which end plug you’ll want to ensure maximum protection. We have a large selection of plastic and metal end plugs, in stock and ready for same-day shipment. Our plastic end plugs have a rigid design with an easy-pull finger tab. Plastic end plugs are great for reusing the mailing tubes time and time again! Yazoo’s heavy-duty metal end plugs are self-locking and do not require tape to secure the ends. Metal end plugs are designed to hold heavy objects, parts, etc. from pushing the plug open.
No tape? No plug? No problem! Another option to choose from is Yazoo’s Snap-Seal tubes that do not require any form of end plug as the crimped ends act as closures. These type of tubes are ideal for mailing inexpensive, lightweight or fulfillment items such as posters, blueprints, giveaway items, etc.
While often overlooked, the way you package your products plays an important role in the customer experience. After all, packaging is presentation – and your company’s style of presentation is essential to your branding. When done right, custom printed packaging gives you the opportunity to create positive, lasting impressions on your customers.
In some cases, the packaging is a customer’s first hands-on experience with your brand and the way you present your products. According to an ecommerce packaging study by Dotcom Distribution, 61% of online shoppers say that stylized or printed packaging makes a brand seem more “upscale.” In a survey by Shorr Packaging Corp., 30% of respondents said they were more likely to make a repeat purchase because of custom packaging design. When asked if specially printed or custom-designed packaging made them feel like the product inside was more valuable, 51% said “yes.”
What’s more, the benefits of printed packaging aren’t limited to just impressing your current customers – it impresses their friends and family as well. In the previously mentioned Dotcom Distribution study, 40% of shoppers said branded packaging made them more likely to recommend a product, and 54% of those who shared online an image of a purchase did so intending to recommend it to others.
By upgrading your packaging with eye-catching designs, your consumers will be more likely to enjoy their experience, order again, and tell their friends. At Yazoo Mills, we have lots of options to help our clients customize their mailing and shipping tubes to impress their customers. In addition to the high-quality materials and superior build quality used for all of our products, we also offer add-ons like colored logo printing, glossy outer wraps, embossing, and much more. Contact us to learn about our extensive customization capabilities – and how we can help you create one-of-a-kind tubes and cores.