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The Benefits of Printed Packaging

     

While often overlooked, the way you package your products plays an important role in the customer experience. After all, packaging is presentation – and your company’s style of presentation is essential to your branding. When done right, custom printed packaging gives you the opportunity to create positive, lasting impressions on your customers.

In some cases, the packaging is a customer’s first hands-on experience with your brand and the way you present your products. According to an ecommerce packaging study by Dotcom Distribution, 61% of online shoppers say that stylized or printed packaging makes a brand seem more “upscale.” In a survey by Shorr Packaging Corp., 30% of respondents said they were more likely to make a repeat purchase because of custom packaging design. When asked if specially printed or custom-designed packaging made them feel like the product inside was more valuable, 51% said “yes.”

What’s more, the benefits of printed packaging aren’t limited to just impressing your current customers – it impresses their friends and family as well. In the previously mentioned Dotcom Distribution study, 40% of shoppers said branded packaging made them more likely to recommend a product, and 54% of those who shared online an image of a purchase did so intending to recommend it to others.

By upgrading your packaging with eye-catching designs, your consumers will be more likely to enjoy their experience, order again, and tell their friends. At Yazoo Mills, we have lots of options to help our clients customize their mailing and shipping tubes to impress their customers. In addition to the high-quality materials and superior build quality used for all of our products, we also offer add-ons like colored logo printing, glossy outer wraps, embossing, and much more. Contact us to learn about our extensive customization capabilities – and how we can help you create one-of-a-kind tubes and cores.