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Here we are, a few days away from Christmas and everyone is out shopping for those last minute gifts for family members and friends. As customers, we can easily be “roped in” with department store’s advertising ads in the circular or enticed to shop at a store that has interesting display designs that grab our attention. We are attracted to bright colors, interesting shapes, and of course, a good deal and a good shopping experience.
This year, Target stepped outside of the box and rolled out their pop-up store called Target Wonderland, located in New York City. This free, family-friendly experience is a 16,000 square foot part-store, part-holiday playground that helps everyone find the perfect gift as well as getting back into the Christmas spirit.
Most people are familiar with our tubes for their main purposes of mailing & shipping tubes along with tape and label cores. However, our company manufacturers paper tubes and cores for many different markets. With the help of a Design and Production company, Yazoo Mills was able to contribute to Target’s Wonderland set by manufacturing all different sizes of solid red vista gloss covers, solid white litho covers, and red and white “candy cane” covered paper tubes. Our custom paper tubes helped add a design element to the store’s display front as it is very abstract and modern, grabbing people’s attention. Target’s Wonderland pop-up store has received a lot attention and was even featured on Good Morning America!
Click on the YouTube video below to get a behind the scenes look at the making of Target’s Wonderland store and to see Yazoo’s tubes “on set.”