It’s Christmas time and everyone is beginning to shop for those thoughtful gifts for family members and friends. As customers, we can easily be “roped in” with department store’s advertising ads in the circular or enticed to shop at a store that has interesting display designs that grab our attention. We are attracted to bright colors, interesting shapes, and of course, a good deal and a good shopping experience.
In 2015, Target stepped outside of the box and rolled out its pop-up store called Target Wonderland, located in New York City. This free, family-friendly experience is a 16,000-square-foot part-store, part-holiday playground that helps everyone find the perfect gift as well as get back into the Christmas spirit.
Most people are familiar with our tubes for their main purposes of mailing & shipping tubes along with tape and label cores. However, our company manufactures paper tubes and cores for many different markets. With the help of a Design and Production company, Yazoo Mills was able to contribute to Target’s Wonderland set by manufacturing all different sizes of solid red Vista gloss covers, solid white litho covers, and red and white “candy cane” covered paper tubes. Our custom paper tubes helped add a design element to the store’s display front as it is very abstract and modern, grabbing people’s attention. Target’s Wonderland pop-up store has received a lot of attention and was even featured on Good Morning America!
Click here to watch the YouTube video to get a behind-the-scenes look at the making of Target’s Wonderland store and to see Yazoo’s tubes “on set.”
